Cookery
Year
2024
Type
Mobile app
Role
UX/UI designer
Problem
I noticed that when deciding what to cook, I often jumped between Instagram, YouTube, food blogs, and other sources trying to find a recipe I could trust. Instead of making the choice easier, having recipes scattered across different platforms made the process longer and more confusing.
Solution
I explored the idea of bringing recipe discovery and sharing into one experience, rather than treating recipes as a static collection. I designed Cookery as a community-driven app where people can discover, save, and share recipes, while also following other food enthusiasts for new ideas and inspiration.
Design process
Stakeholder interview
Stakeholder interview was conducted to learn more about the project, stakeholder vision, user information and the product goal to be achieved
User interview
User interviews were conducted to better understand the target audience and their behaviors, pain points, and needs.
Competitor analysis
This analysis helped me understand the main features that need to be included in the product, as well as additional ones that will improve the user experience
User personas
Based on the information I gathered, I created two user personas that reflect two types of users who will use this product
CJM
Based on the data collected, I created CJM to identify the actions users take and the problems they face when finding recipes and cooking. In addition, ideas for improvements were generated that can be implemented.
UI kit
UI kit was created to maintain conosistency throughout the project. It includes colors, typography, components and icons.
Onboarding
The onboarding demonstrates the key features of the application and makes it easy and convenient for the user to log in.
Home
The feed is divided into two categories: recommendations for you and following. This allows users to explore recipes based on their preferences and view recipes from people they follow.
Search
The Search tab allows the user to quickly find the recipe they need using search and filters. Even if the user is not looking for something specific, there are categories, top chefs and popular recipes that may interest the user in cooking something.
Collections
Convenient function of saving recipes to collections and creating new collections makes further solutions of cooking faster and more thoughtful.
Add recipe
Users can create and share their own recipes using an intuitive recipe creation process. This allows users to add name of recipe, description, photos and videos, total time, ingredients, steps and tags.
Recipe details and step-by-step instructions
The recipe page contains all the necessary details for users to cook: photo, description, cooking time, portion calculator, detailed description of each step and photos, and also page has reviews from other users. In addition to this cooking becomes convenient with step-by-step instructions.
Profile
The Profile screen contains all necessary information about user activity: recipes created and collections. Users can also follow profiles they like to avoid missing useful content.
